The printed word is more persuasive than the spoken because readers are more likely to retain visual images of the printed copy

Which of the following is NOT one of the strategies of persuasion?

A) to influence what listeners will think about B) to move people from belief to action C) to move people from one belief to another D) to cause listeners to change their minds E) to increase listeners' understanding of the topic

Aristotle referred to speaker credibility as

A. pathos. B. ethos. C. logos. D. bogos.