Business portfolio analysis is defined as the process in which management ________
A) studies the products and strategies of competitors to improve the company's own products
B) analyzes consumer feedback in order to better position the company's brand image
C) assesses the attractiveness of an SBU's market and the strength of its position in the market
D) segments the company's markets to reach target consumers effectively
E) conducts marketing research to evaluate the company's marketing strategy
C
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When creating questions for a survey, include leading questions that suggest the answer or contain the information you're looking to have confirmed
Indicate whether the statement is true or false
Posing as Visa Bank, Walt e-mails Paulina, asking her to update her credit-card information through a link in the e-mail. She clicks on the link and types in the data, which Walt promptly sells to Ilana. This is A) hacking
B) employment fraud. C) phishing. D) cyberterrorism.