A market nicher is considered to be a(n) ________ specialist if the firm specializes in producing a certain type of product or product feature such as Rent-a-Wreck, that rents only "beat-up" cars
A) end-user
B) vertical-level
C) customer-size
D) channel
E) product-feature
E
Business
You might also like to view...
A poorly normalized database can lead to:
A) Difficulties inserting data B) Difficulties updating data C) Difficulties deleting data D) All of the above
Business
Carson Enterprises is considering the idea of replacing personal leave and vacation time with paid time off. Which of the following best supports this decision?
A) Employees at Carson express satisfaction with the firm's current PPO. B) Last minute absences are a significant problem among Carson employees. C) Retirement plans held by Carson employees suffered during the recession. D) Carson employees are given the opportunity to telecommute when needed.
Business