_____ systems support the sales and marketing processes.
a. Customer relationship management (CRM)
b. Product life cycle management (PLM)
c. Enterprise resource planning (ERP)
d. Organizational information system (OIS)
a. Customer relationship management (CRM)
A customer relationship management (CRM) system helps a company manage all aspects
of customer encounters. This includes sales, marketing, and customer service processes.
Computer Science & Information Technology
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