A brand is the set of attributes—positive or negative—that people associate with a company
Indicate whether the statement is true or false
TRUE
Business
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The cost of an intangible asset includes all of the following except
a. purchase price. b. legal fees. c. other incidental expenses. d. all of these are included.
Business
Which of the following is an example of a survey question that allows for a direct rating?
A) On a scale of 1-10 how satisfied were you with your last experience with our product? B) Which of the following best reflects the way you feel about our product in comparison to competitors' products? C) What is the top level of education that you completed? D) How likely would you be to recommend our product to a friend? E) How likely would you be to buy our product again?
Business