Explain what the Krusteaz campaign for its brand by conducting a campaign that focused on baking cookies rather than pancakes, which it was traditionally known for.
What will be an ideal response?
It helped consumers see Krusteaz as a brand that did more than just pancakes.
Communication & Mass Media
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Which criterion for judging rhetorical acts emphasizes the pragmatic nature of rhetoric?
A) effects/response B) aesthetics/artistic C) truth/accuracy D) ethical/moral
Communication & Mass Media
A characteristic(s) of coaches that may be linked to tendencies to exhibit expectancy-based behavior:
a. homophobic b. autocratic coaching style c. prejudiced d. all of the above e. both a and c
Communication & Mass Media