Split Dollar
(a) Can provide employees with up to $50,000 of tax-free group life insurance
(b) Combines low-cost term insurance with tax-sheltered investment opportunities
(c) Resulting cash value of plan can fund a deferred compensation agreement
(d) A future income contract between employer and employee that provides supplemental income payments for a specified period of time or until death
c
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Why are marketing costs high in the introductory stage of the product life cycle?
a. Cutthroat competition during the introductory stage can lead to price wars. b. Sales increase rapidly during the introductory stage, requiring greater investment for marketing. c. High dealer margins are often needed to obtain adequate distribution. d. Product and manufacturing costs need to be identified and corrected.
________ involves creating a Web site, video, e-mail, mobile message, advertisement, or other marketing event that is so infectious that customers will seek it out or pass it along to their friends
A) Telemarketing B) Multichannel marketing C) Integrated marketing D) Viral marketing E) Kiosk marketing