Marketers must make sure that the information connectors disseminate
A) is accessible in several languages.
B) conforms with fair-competition laws.
C) is abundant and favorable toward the marketer's product.
D) appears in traditional media first, then online.
E) cannot be traced back to the source of the information.
C
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Second National Bank agreed to pay a high rate of return on long-term certificates of deposit. Shortly after several depositors opted for the long-term CDs, inflation plunged and rates of return dropped. Second National must continue to pay high rates on the long-term CDs even though interest rates have declined significantly. This scenario illustrates:
(a) interest rate risk (b) currency exchange risk (c) business risk (d) commodity price risk
An important leadership task involves articulating all of the following points except:
A) beliefs. B) values. C) status. D) policies. E) activities.