Which of the following statements is true of retargeting?

A. It is targeted at approximately 50% of Website visitors who shop using smartphone applications.
B. It employs personalized ads to direct shoppers back to a retailer's Website they previously abandoned.
C. It attempts to change buying habits of Web shoppers to get them to consider products they have never considered purchasing before.
D. It attempts to change buying habits of Web shoppers by getting them to visit Websites they have not visited before.

Answer: B