What are e-sports, how do they make money, and why are advertisers attracted to it?
What will be an ideal response?
E-sports involve professional online gaming. Like other professional sports, e-sports is based on competition among teams of players. The competition at the championship level takes place in auditoriums attended by thousands of fans, and is watched by millions more on the Internet, on Internet sites such as Twitch.tv. The e-sports leagues make money from selling tickets to arena championship games, merchandise sales, corporate sponsorships, and selling ad space during the broadcasts. Advertisers are attracted to e-sports because the audience is predominantly composed of young males between the ages of 21 and 34, who are hard to reach using traditional media. Coca Cola, Nissan, Ford, and Google are among the largest sponsors of e-sports.
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