Backward-looking marketing performance metrics ________
A) are leading indicators of a business's future performance
B) include in-process measures of customer thinking and attitudes
C) include the metrics that measure market share, customer retention, and revenue per customer
D) involve using uniform benchmarks across all industries
E) are more advanced product-market metrics for companies that are dealing with pricing issues
C
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Which type of income is not subject to self-employment tax?
a) Non-employee compensation. b) Wages, salaries, and tips received as an employee. c) Net profits from sole proprietorship. d) Distributive share of partnership income.
The fact that Honda described its boxy Element as a "dorm room on wheels," but then attracted so many baby boomers that the average age of the Element turned out to be 42 illustrates what quality of baby boomers?
A) being willing to pay for price for valued offerings B) being turned off by overt marketing practices C) being pragmatic and prizing self-sufficiency D) wanting to purchase online E) wanting to turn back the hands of time