________ is the difference between the prospective customer's evaluation of all benefits and all costs of an offering and the perceived alternatives
A) Perceived usefulness
B) Failure avoidance rate
C) Total customer benefit
D) Customer-perceived value
E) Competitors' market share rate
D
You might also like to view...
Darrell and Dave were fierce competitors, which drove both of them to overpay for many of their inputs, resulting in increased prices at their own stores
Dave realized this, and pondered how he could be recognized as a cost leader by his customers and maintain his reputation for quality merchandise. Sacrificing one element of his strategy at the expense of another is recognized as a trade-off in operations management. Indicate whether the statement is true or false.
DRM refers to a combination of ________ for protecting digital content
A) hardware and software methods B) technical and legal means C) user and publisher agreements D) local and remote policies