Discuss the cultural cluster approach to making sense of national cultures

What will be an ideal response?

The cultural cluster approach suggests that a cultural cluster includes countries that share many cultural similarities. Countries that share similar cultural values can be expected to act in a similar way. For international companies, this approach suggests that firms could have be successful in markets similar to their own. So, U.S. firms might focus on exporting to Canada and the United Kingdom, while Spanish firms might focus on Spanish-speaking areas in the Americas.