Primary data consist of ________
A) data that does not age
B) data obtained from the public domain
C) information collected for the specific purpose at hand
D) information that already exists somewhere, having been collected for another purpose
E) information that is the least expensive and the easiest to obtain
C
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An ad for Calvin Klein jeans contained information about The Bay department stores where the jeans could be purchased. This ad was most likely an example of what type of advertising?
a. advocacy b. strategic c. institutional d. cooperative
A company can take several steps to improve the quality of its marketing intelligence
If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence. A) sales-force surrogates B) intermediaries C) external networks D) advisory panels E) customer feedback systems