A ________ is a smaller shopping center with upscale stores, convenient locations, and expensive landscaping. It is typically located near affluent residential neighborhoods

A) superregional center
B) strip center
C) lifestyle center
D) franchise
E) freestanding retailer

C

Business

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Which of the following is not an appropriate guideline for companies selecting independent distributors in international markets?

A) Select distributors; don't let them select you. B) Look for distributors capable of developing markets. C) Give local distributors control over marketing strategy. D) Treat local distributors as long-term partners. E) All of the above are appropriate guidelines.

Business

Tony wanted to buy a pair of binoculars but not just any brand. He wanted to buy a pair of Steiner Nighthunters, just like the pair he had learned about in his newest copy of Peter's Hunt Magazine

He had to visit five different sporting goods stores before he found this brand. For Tony, the Steiner Nighthunter is an example of a(n) ________. A) specialty product B) staple C) shopping product D) convenience product E) unsought product

Business