Of the following possible sources of credit, which typically has the lowest borrowing rates?

Norton Corporation is considering a 6 year project having an initial investment of $150,000. The project will provide cash inflows of $25,000 for the first 3 years and $60,000 during the last 3 years. Given this information, calculate the project's payback.

A) 4.00 years B) 4.50 years C) 3.75 years D) 4.25 years

Offering a loyalty program with frequent discounts or free products could be a potential differential advantage in __________________.

a. Product b. Price c. Place d. Promotion