A consumer who consistently and repeatedly purchases the same brand is said to have:

A period during which sales decrease at an increasing rate signals the beginning of the maturity stage of the product life cycle

Indicate whether the statement is true or false a. True b. False

An effective ethics program ________

A) can weaken corporate value B) has no effect on a corporation's value C) can enhance a corporation's value D) will result in high employee attrition rate