Evidence management is a somewhat disorganized approach to presenting customers with coherent evidence of a firm's abilities, like employee dress and furnishings

A budget is a record of how a person or family has spent their money.

a. true b. false

Once the market share has exceeded the outlet share, the rate of market share growth ________ with further increase in outlet share

A) becomes zero B) becomes infinity C) remains constant D) increases E) decreases