Rebecca listens to classical music in order to relax (i.e. reduce her heartbeat and rate of breathing). The intended media effect here is:

a. emotional-type
b. behavioral-type
c. physiological-type
d. psychological-type

c. physiological-type

Communication & Mass Media

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Jim's survey included this question:

"How many times do you watch televised news each week?" 7 or more _____ 5 or 6 _____ 3 or 4 _____ 1 or 2 ______ none _______ What kind of question is this? A) An open question. B) A demographic question. C) A scale question. D) A leading question.

Communication & Mass Media

Which of the following motivation theories suggests that satisfaction and dissatisfaction are not polar opposites?

a. Hierarchy of Needs theory b. Social Information Processing theory c. Motivation-Hygiene theory d. Stimulus-Reward theory

Communication & Mass Media