Boutique hotels are the perfect hotels for people who are tired of traditional cookie-cutter hotels that all look alike. One boutique hotel chain calls its staff its cast and has them wear fashionable solid black outfits. Its corridors are softly lit, and suite doors are arches lit with recessed blue lighting. Its lobby has a ceiling-to-floor water wall. What is the promotional strategy for this boutique hotel?
a. to separate the point of production from the point of service consumption
b. to create a strong organizational image
c. to use personal information sources
d. to stress intangible cues
Ans: b. to create a strong organizational image
Business
You might also like to view...
Managerial accounting provides information to ________
A) internal decision makers B) outside investors and lenders C) creditors D) taxing authorities
Business
Even though a business may have gone out of business, a few consumers may still recall the company when thinking about making a new washing machine purchase due to:
A) carryover effects of previous ads B) wear out effects of ads of competitors C) threshold effects of former ads D) decay effects of former ads
Business