Roy sent a meeting update to the rest of his group. His email according to your textbook would fall where on the media richness scale?

A. Rich
B. Medium
C. Lean
D. High

Answer: B

Communication & Mass Media

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Unlike production for industrial media, the production of content for social media

A) requires specialized skills, equipment, and training. B) is primarily done by paid professional staff members. C) is highly complicated, time consuming, and expensive. D) uses readily accessible and affordable software tools.

Communication & Mass Media

Talkativeness is respected around the world in every culture

Indicate whether this statement is true or false.

Communication & Mass Media