DealIt! is an online retailer of electronic goods. After HP announced that it was spinning off its
hardware division and consequently selling its tablet devices at throwaway prices, a huge
demand for these devices arose.
DealIt! was one of the few retailers to still hold stock of the
tablet devices. DealIt! decided to sell the HP tablet devices at prices 25% more than those offered
by the official HP online store. Customers lapped up the goods as they still presented a bargain
for them. Which of the following pricing objectives did DealIt! pursue in the above case?
A) market skimming pricing objective
B) survival pricing objective
C) profit maximization pricing objective
D) market share maximization pricing objective
C
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Indicate whether the statement is true or false.