What is a marketing information system (MIS)? From what sources is the MIS developed?
What will be an ideal response?
A marketing information system (MIS) consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. A marketing information system is developed from internal company records, marketing intelligence activities, and marketing research.
You might also like to view...
The president of a fast growing company that manages retirement communities states that the degree of caring and individual attention the residents receive is the most important component of service quality for his company
The president would be most likely to focus on the results in which of the following dimensions of the SERVQUAL scale? A) creativity B) reliability C) responsiveness D) assurance E) empathy
The ________ distribution is appropriate for calculating expected activity times and activity variances in PERT networks
Fill in the blanks with correct word