With respect to consumer decision making, the ________ is the set of strong contenders from which one will be chosen as a supplier of a good or service

A) total set
B) awareness set
C) consideration set
D) choice set
E) decision set

D

Business

You might also like to view...

Start-up investment is the one-time expense of opening a business. It is also called ________

A) Down payment B) Seed capital C) Entry cost D) Initial deposits

Business

Microsoft Access 2013 provides application menuing capabilities by means of a(n) ________

Fill in the blank(s) with correct word

Business