The final stage in one-to-one marketing is to identify customers in terms of both their needs and their value to the company

A systematic method to continuously augment how organizations conduct business and projects best defines

A) process improvement. B) product improvement. C) value chain improvement. D) business process reengineering.

Which of the following is true regarding personal financial credit reports?

A) they rarely contain inaccurate data B) inaccuracies are not usually spotted because many individuals do not review their reports regularly C) there are no laws that govern them D) they are easily corrected if found inaccurate