_____ consists of all marketing activities that stimulate consumer purchasing, such as coupons, contests, free samples, and trade shows

a. Sales promotion
b. Publicity

c. Personal selling
d. Advertising

ANSWER: a

Sales promotion consists of all marketing activities that stimulate consumer purchasing. Trade shows, coupons, premiums, free samples, contests, and vacation giveaways are types of sales promotions.

Business

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According to the theory of ________, trade is beneficial even if one country is less efficient in the production of two goods, as long as it is less inefficient in the production of one of the goods

A) absolute advantage B) mercantilism C) comparative advantage D) factor proportions

Business

The initial purchase price of a new stamp press is $6,000. The firm will spend $5,000 on shipping and installation. Training of new employees will cost $2,000. As a result of the purchase, inventory must increase $1,300

What is the net initial cash flow? Round your answer to the nearest dollar. Sign your cash flows negative for outflows and positive for inflows. A) $13,000 B) -$13,000 C) $14,300 D) -$14,300 E) $11,000

Business