_____ consists of all marketing activities that stimulate consumer purchasing, such as coupons, contests, free samples, and trade shows
a. Sales promotion
b. Publicity
c. Personal selling
d. Advertising
ANSWER: a
Sales promotion consists of all marketing activities that stimulate consumer purchasing. Trade shows, coupons, premiums, free samples, contests, and vacation giveaways are types of sales promotions.
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According to the theory of ________, trade is beneficial even if one country is less efficient in the production of two goods, as long as it is less inefficient in the production of one of the goods
A) absolute advantage B) mercantilism C) comparative advantage D) factor proportions
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