Which of the following is not true about the use of apps?
A) The average U.S. consumer spends over three hours a day using apps.
B) Users still spend less time using apps than they do using desktops or mobile websites.
C) Apps are easier to control and monetize than websites.
D) Around 280 million people worldwide launch a smartphone app more than 60 times a day.
B
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What type of a scale asks the respondent to state his/her agreement or disagreement with a series of statements about a specific brand in terms of a five-point scale ranging from strongly agree to strongly disagree?
a. Likert scale b. Semantic differential scale c. Paired-comparison scale d. Constant sum scale e. Numerical scale
If you find a photograph online that you want to use in a document,
A) you don't need permission—you are protected by fair use doctrine. B) you don't need permission unless you are using it in marketing materials. C) if it is not specifically offered free, assume that someone owns it and is entitled to credit and/or payment. D) you can do so without permission unless you have to pay to download it. E) add it with an embedded link.