Which of the following is an example of prototype research?
A) screening a television pilot
B) conducting a focus group on a long-running show
C) Nielsen overnights
D) a portable people meter
Answer: A
Communication & Mass Media
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After listening to Porter talk on and on about how hard his communication theory class is, Pepper finds an opening in the conversation and says, "Porter, I have something to say." Pepper is using a __________ cue
a) turn-maintaining b) turn-yielding c) speaker prompt d) turn-requesting
Communication & Mass Media
Questions that are illegal in most circumstances are legal if they pertain to
A) an employer's management philosophy. B) bona fide job qualifications. C) concerns for safety. D) an employer's religious values. E) an employer's management philosophy and concerns for safety.
Communication & Mass Media