During market segmentation analysis, the marketer identifies which segments present the greatest opportunity. These segments are called ________

Cyberbait includes any type of lure or attraction that brings Web customers to visit a bricks and mortar store

Indicate whether the statement is true or false

Which of the following is LEAST likely a characteristic of business-to-business e-procurement?

A) greater access to new suppliers B) lower purchasing costs C) quick order processing and delivery D) an increase in the derived demand E) less paperwork