The first infusion of capital, often needed to get the business started, is referred to as ________

A) a microloan
B) private financing
C) equity
D) personal lines of credit
E) seed money

Answer: E
Explanation: Many firms get seed money, their first infusion of capital, through family loans. If you go this route, be sure to make the process as formal as a bank loan would be, complete with a specified repayment plan. Otherwise, problems with the loan can cause problems in the family.

Business

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Marketing managers almost always consult primary sources before embarking on secondary data collection

Indicate whether the statement is true or false

Business

Which of the following best describes the purpose of a press room at a trade show?

A) location where journalists televise reports about the show B) area occupied by an organization for displaying products C) place where exhibiting firms can request media coverage D) location where exhibiting firms can leave information for reporters E) area set aside for attendees and exhibitors to personally interact

Business