Explain the cultural factors that influence consumer behavior
What will be an ideal response?
Culture is the most basic cause of a person's wants and behavior. Each culture contains smaller subcultures, or groups of people with shared value systems based on common life experiences and situations. Subcultures include nationalities, religions, racial groups, and geographic regions. Many subcultures make up important market segments. Social classes are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors. Unlike nationality or ethnic subculture, social class is determined by a combination of many variables, such as occupation, income, education, and wealth. Social scientists have identified seven social classes within the American culture, ranging from upper class to lower class.
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What is the purpose of the PRSA Member Statement of Professional Values?
What will be an ideal response?
The sorting process implies that a retailer typically purchases _____
a. from domestic suppliers b. directly from a manufacturer c. from multiple manufacturers d. from a single manufacturer