Describe the four drivers of human behavior that the authors organize the chapter around. (BCOS)
What will be an ideal response?
• Benefits: the positive consequences of a marketing exchange
• Costs: what has to be given up or incurred from the exchange such as time
• Others interpersonal or social influence
• Self-efficacy; feeling that one can actually behave in the desired way
Business
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Minimal customer focus results in a reduction in the cost of marketing and sales
Indicate whether the statement is true or false
Business
What are some of the advantages and disadvantages of globalization in regards to its effects on emerging economies?
What will be an ideal response?
Business