Which of the following should NOT be in the executive summary?

A) a summary of quarterly revenue
B) tour business strategy for success
C) an estimate of how much money you will need
D) a brief description of the product or service

A

Business

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One of the complaints of traditional couponing has been the low response rate and, even in early stages of adoption, _________ has demonstrated the ability to increase the response rate.

A. Text messaging B. Online advertising C. Institutional advertising D. Geo-location marketing E. Sales promotion

Business

Which of the following models determines the path through the network that connects all the points?

A) Transportation model B) Assignment model C) Product mix model D) Shortest-path model E) Minimal-spanning tree model

Business