According to the ELM, there are times when persuasion requires only a momentary period of concentration on an issue. This type of persuasion occurs in the
a. co-creation processing route
b. central information processing route.
c. peripheral information processing route.
d. self persuasion processing route.
c
Communication & Mass Media
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Define groupthink. How can this phenomenon become problematic within a small group?
What will be an ideal response?
Communication & Mass Media
During a normal, calm conversation with your friend, you begin to notice that you feel very uncomfortable. You start to wonder what is going on and then you remember that, before talking to your friend, you were nervous because you have a test in an hour. This example illustrates the fact that emotions are
A. physiological. B. cognitive. C. behavioral. D. None of the answers is correct.
Communication & Mass Media