Answer the following statement(s) true (T) or false (F)

1. Retailers often run trade promotions simultaneously along with consumer promotions
2. One objective for promotions in the trade channel is to increase store traffic, which benefits both manufacturers and retailers.
3. The fight for space on grocers' shelves has become very competitive, so manufacturers will do anything to get stores to stock their items—except paying a fee, which is illegal
4. A manufacturer helps a retailer by sharing the cost of local advertising. This allows the manufacturer to have some control over the process, and the retailer to advertise for a lower cost. They are taking part in a form of business-market sales promotion.
5. It is estimated that almost one-fourth of corporate America gives rebates as a type of business-market promotional technique.

1. True
2. True
3. False
4. False
5. False

Business

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