What type of research design should a marketing researcher use to find out how many customers there are, what brands they buy and in what quantities, which advertisements they recall
what are their attitudes toward the company, and who is the competition?
A) exploratory research
B) causal research
C) explicit research
D) descriptive research
E) population research
D
Business
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(n) ________ is a set of technologies, policies, and procedures that a company can use to capture and share information throughout the organization
A) big-data paradigm B) desktop search protocol C) recursive process model D) intradepartmental database E) knowledge management system
Business
ROME provides a rough estimate of what a project costs before the actual project has started
Indicate whether the statement is true or false
Business