Which of the following would most likely be included in an executive's write up of a new product idea to be presented to a new product committee?
A) the proposed customer value proposition
B) the product image
C) the marketing strategy
D) the business analysis
E) the pricing strategy
A
Business
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According to ethical relativism, ________
A) ethics rely on duties based on universal rules one is morally bound to follow B) each person is presumed to have entered into a social contract with all others in society to obey ethical rules C) there are no universal ethical rules to guide a person's conduct D) people must choose an action or follow a rule that provides the greatest good to society
Business
The Heckscher-Ohlin theory is another name for the product life cycle theory
Indicate whether the statement is true or false
Business