All of the following reasons provide rationale for unethical behavior EXCEPT
A) the impact of cultural norms and values.
B) differences in values between business people and key stakeholders.
C) ambiguous rules.
D) agreement among stakeholders and business people about what is ethical.
E) difficulty of one group to understand another's actions.
D
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If you were to ask a sample of marketing researchers today what their biggest concern is, it would no doubt be:
A) the lack of a certification program leading to a CPA-MR B) the future economy C) the lack of graduates with Marketing Research degrees D) the questionable legitimacy of the industry E) the image of the industry
Sequential product development has the advantage of not only being a team-oriented approach, but also of being faster in bringing products to market
Indicate whether the statement is true or false