Communicators using the mass media must recognize the inherent characteristics of mass communication. They are _______
a. audience/speaker isolation and advertising interruption of message continuity
b. delayed audience feedback and greater emphasis on the method of message transmission
c. the way a message is sent and the content of the message
d. the size of the audience and the method of transmission
b
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What did Steven Johnson cite regarding an educational conference during which participants were encouraged to post tweets that were displayed on a screen?
A) The tweets were so distracting that little was accomplished. B) They had no real impact on the conference. C) People outside the conference joined the conversation, which extended for weeks after the conference ended. D) Those who posted tweets did not get as much value out of the conference because of multitasking.
Ethics refers to
A) a set of standards used to determine right from wrong. B) a set of standards used to determine good from bad. C) a set of standards applied to both thought and behavior. D) all of the above