The weighted average cost of capital up to the point when retained earnings are exhausted is ________. (See Table 9.2 )

Customer value equals ________

A) relative benefits divided by number of customers B) relative price divided by number of customers C) relative price plus relative benefits D) relative benefits minus relative price E) relative price minus relative benefits

In the communication process, the more the sender's field of experience ________ that of the receiver, the more ________ the message is likely to be

A) varies from; distinguishable B) overlaps with; effective C) connects with; ineffective D) coincides with; creative E) departs from; direct