In his presentation about the proposed hike in property taxes to support building a new football field for the high school, Jared explained why he supports the proposal

Since many in attendance disagreed with him, Jared talked about how everyone in the room wants their children to have a safe place to hang out with their friends. He argued that a new field would provide a safe public place for both for players, spectators, and neighborhood children. Which audience adaptation strategy was Jared using?
a) Set realistic goals.
b) Find common ground.
c) Accept differences of opinion.
d) Use fair and reasonable evidence.
e) Enhance your personal credibility.

ANS: b