When determining expectations and preferences of the audience, what issues should be considered and how would a writer prepare to address those expectations and preferences?
What will be an ideal response?
Answer: Using the planning sheet identified in figure 3.2 will help in determining the expectation of the audience. To best meet audience expectations and preferences, the writer must consider how the audience takes in information. Some audience members are visual, some are auditory. Additionally, some are less comfortable with various technology functions than others. The writer must consider all these issues during the planning phase of the writing process. Another area of expectation or preference is based on the knowledge the audience member has about the reason for writing. If the audience is unfamiliar with the background information, they may want to know that information. If this is an ongoing conversation, perhaps no background information is needed. Also, knowledge of industry specific jargon and buzzwords can add or detract from the communication, based on audience preferences. Taking a few minutes to forecast the probable reaction can aid in addressing points that are most important to the audience.
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Penetration pricing means charging a relatively low price for a product as a way to reach the mass market. The low price is designed to capture a large share of a substantial market. Thus, which of the following BEST describes penetration pricing in this case?
a. It tends to lower production costs. b. It recoups product development costs quickly. c. It tempts competitors to enter the market. d. It provides a large profit per unit sold.
When determining if a question is necessary, in some situations it may be necessary to ask questions that are not directly related to the information that is needed
Which of the reasons stated below were given in your text as reasons why questions not related to the information needed might be included in the questionnaire? A) to establish involvement and rapport B) to disguise the purpose or sponsorship of the project C) to generate client support for the project D) all of the above