Kraft utilized customers to name its new flavor of its iconic Vegemite product, and their selection, iSnack 2.0, increased sales dramatically

Selling agents:

A. Are compensated solely by commissions from their principals B. Act as their principals' representative in a specific and limited territory and specialize in a limited range of products C. Take ownership of the merchandise they sell for manufacturers D. Have no authority to modify their principals' instructions concerning price or terms of sale E. Perform the same functions as manufacturers' reps for their principals

Penetration pricing is the opposite of skimming pricing

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