In a brief essay, explain how integrated marketing communication (IMC) differs from traditional advertising and then discuss how Elon Musk made use of IMC to promote his wide variety of brands.

What will be an ideal response?

IMC is an overall communication strategy for reaching key audiences using advertising, public relations, sales promotion, and interactive media. IMC is a long-term approach used to build the value of a brand or organization. Musk makes a range of high tech products from electric cars to batteries and to rocket ships. He brought these brands together by publicly launching his own personal electric car into space and sending it past Mars with the first test flight of the Falcon Heavy rocket.