The process of deciding how a speech can best achieve its purpose is called __________.

A. strategic planning
B. agenda setting
C. strengthening the purpose
D. inducing reinforcement

Answer: A

Communication & Mass Media

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If your boss asked you to explain to a colleague how to fill out and submit an expense report, this would be an example of a speech about a(n) ________

Fill in the blank(s) with correct word

Communication & Mass Media

Suppose you are working in a small student group and after nine weeks of work you have grown to like the members of your group and consider some members your friends. One weekend a group member promises to bring his parent’s camcorder from home and meet with the group to film a short segment for the group's presentation. When this member gets to the meeting he has no camcorder and says he "just

forgot." Walking home after the aborted meeting, as leader of the group, you say "gee you really let us down, and I’m kind of disappointed personally, we lost some ground today. How do you feel about this?” Which basis of power is the leader employing in this mini-vignette? A. influence based on legitimate power B. influence based on expert power C. influence based on reward power D. influence based on information power E. influence based on referent power

Communication & Mass Media