E-business is limited to electronic activity conducted over the Internet

Michael Dell of Dell Computers wants his company to take market share from Hewlett-Packard and Apple in the category of printers

As his marketing research director, which of the following would NOT be part of the tasks involved in formulating the marketing research problem to support Dell's strategic initiative in selling printers? A) qualitative research B) interviews with experts C) secondary data analysis D) discussions with Michael Dell E) composing the research design

________ is an application of a controlled experiment done in limited, but carefully selected, test markets

A) Random sampling B) Parallel sampling C) Experimentation D) Selective control sampling E) Test marketing