In planning its market offering, the marketer needs to address five product levels, each of which reduces customer value

The Garn-St. Germain Depository Institutions Act, among other things:

a. extended the Fed's control to thrift institutions and to commercial banks that are not members of the Fed b. enabled depository institutions to issue money market accounts with no regulated interest rate ceiling c. was designed to assist the investment banking industry d. all the above

Terrance has identified that a customer strongly identifies with social groups and is influenced heavily by her role, reference, social class, and culture. What would be important for Terrance to do to win the sale from this customer?

A) Position the product as being a luxury product. B) Position the product as fitting with the groups the customer identifies with. C) Position the product as being the standard across all groups. D) Assume the mannerisms of the culture the customer identifies with. E) Mimic the customer's speech patterns to create rapport.