________ involves familiarizing new employees with company policies and procedures and orienting them to the company in general

If the expected service falls below the perceived service, customers are disappointed

Indicate whether the statement is true or false

Appliances Galore is continually updating its line of refrigerators to reflect market trends and customer needs

Although the product class is in the maturity stage of the product life cycle, they maintain healthy sales of their line of refrigerators by continually ________. A) concept testing B) modifying the marketing mix C) rebranding D) modifying the product E) modifying the market