According to the Elaboration Likelihood Model, listeners who elaborate more will be more persuaded
by
A) shortcuts that simplify their thinking about the topic.
B) evidence and arguments that support the speaker's thesis.
C) the speaker's positive ethos.
D) extended narratives that support the speaker's position.
E) elaborate metaphors that appeal to the listener's emotions.
B
Communication & Mass Media
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In order for interpersonal communication to occur, a person must be able to somewhat predict the impact of their words or behaviors on the other interaction partner.
Indicate whether the statement is true or false.
Communication & Mass Media
According to the text, there must be some difference between the speaker's view and that of the audience when the speaker's goal is
A) deterrence. B) adoption. C) to entertain. D) avoidance. E) to inform.
Communication & Mass Media