The ________ generation lived through the Vietnam War, the civil rights movement, Watergate, and the advent of birth control.

This theory of mass communication says that people serve as gatekeepers who decide which media may influence them

A) N-Step Theory B) Magic Bullet Theory C) Agenda Setting Hypothesis D) Uses and Gratifications Theory E) Diffusion Theory

When listeners assign meaning and make sense of what they heard, they have _____ the message

a. selected b. attended c. understood d. remembered